Email marketing is important SEO strategy because it keeps you connected with your audience. It is still one of the most crucial email marketing strategies because it’s the most effective for getting the best return on investment (ROI). Do not expect email marketing to solve all your problems. You should analyze customer behavior and base your strategy on this analysis to make it work for you.
The expert of Semalt Digital Services, Ross Barber gives the tips on how to turn email marketing into effective strategy.
Personalize Your Emails
Instead of sending the same emails to everyone in your list, use the data that you have receiving from the segment of your email list. This will make your audience feel unique.
Map the Customer Journey to Change the Sales Funnel
You can use the data that you get from the customer journey to understand his or her behavior and the content they are after. Add demographical information to the customer journey and you’ll understand your customer better to have a customized sales funnel.
Optimize and Re-test Your Email Campaigns
You can do this from your mailing list provider and use the stats to tune your future campaigns. Effective and continuous testing will keep your strategies updated and strong.
Give Your Audience Some Space
It is tempting to repeat a campaign after a successful run but the truth is, you won’t get the same results. Do not fill your customer’s inboxes with daily promotional emails, it is good to give them a break.
Use the feedback that you are getting from your audience to come up with a schedule that you’ll stick to. If you informed your audience that they will receive one email per week, do not send more. Insert a form in the welcome email to know how often your audience needs to be contacted.
Don’t Over Rely on Automation
Email automation is an important part of SEO because it gets rid of tedious processes for developing an email marketing campaign but you should not rely on it. In short, don’t let it replace you.
Solve the Opt Out Issue
Did you know that over half on an average person’s inbox is taken by promotional emails? Some of these emails are of low quality and this has increased the number of opt out feedback. Make a break to prevent it. You can allow your audience to choose how often they receive your emails. This is better than giving them the option to stay or leave.
Understand the Significance of Mobile
Optimize your emails for mobile because the lion’s share of internet traffic comes from mobile devices. Optimizing your emails for mobile is easy as many email list providers will do this for you automatically. Your emails should be optimized to adjust to different screen sizes.
It is a fact that your audience do not want to stay in contact with you. Your email marketing campaign should be done in a way that gives them with something of great value. These tips will help you to improve your subscribers and maintain them for a long time.
Also published on Medium.